COOKIES

By visiting and using the website rota.rs, you agree to the use of cookies.

Cookies

We have written this cookie usage policy to help you understand what information we collect about your visit and how they improve your user experience. Please pay attention to the following information.

Definitions

ROTA Consulting d.o.o., Mosorska 9, 11000 Belgrade (hereinafter: “ROTA,” “we,” “us,” “our”) refers to the legal entity that manages the site rota.rs. Personal Data – refers to data related to individuals who can be identified at a certain moment. User – refers to the visitor of our website. Client – refers to the user of our services. Usage Data – refers to data that the user, through clear acceptance of the terms, allows to be used to improve the user experience. Cookies – refers to small sets of simple files stored in the user’s web browser while browsing a website.

What are cookies?

A cookie is a term that refers to small sets of simple data collected in the user’s web browser when visiting a website. A computer cookie is formally known as an HTTP cookie, web cookie, internet cookie, or browser cookie. Regardless of its name, a computer cookie consists of information. When you visit a website, it sends a cookie to your computer. The computer stores it in a file located in your web browser. (To find them more easily, look for a file named “cookies.”) You can read more about cookies on Wikipedia.

What are cookies for?

The purpose of cookies is to remember your actions on the site and to help the website track your activities during the visit. Cookies can be very useful. For example, many online stores use cookies to keep track of items in the shopping cart as users, or site visitors, explore the site.
Different types of cookies track various activities on the site.
Session cookies are only used when the user is actively exploring the site; when they leave, the session cookie expires. Tracking cookies can be used to record long-term logs of multiple visits to the same site. Authentication cookies track if the user is logged in and, if so, under which name.

How do we use cookies (what types) and why?

Analytics and Performance Cookies

We only use essential cookies necessary to monitor page visits, i.e., analytical cookies/performance cookies, and only anonymously, meaning we can never reveal the identity of the visitor/user of our site at any time.
We use them to improve the user experience and gain insight into which page needs improvement.

Targeting Cookies We Use

These cookies are linked to the Facebook pixel function on the social network Facebook and are used for more precisely targeting the audience when placing ads.

Third-Party Cookies

Google Cookies

We use the Google Analytics product from Google Inc. (address: 1600 Amphitheater Parkway, Mountain View, CA 94043, USA).

Google Analytics uses cookies, which are text files placed on your computer, to help websites analyze how users use the site. Information generated by the cookie about your usage will be sent to Google and stored on servers in the United States.
Please note that Google Analytics is supplemented on this website by the code “gat._anonymizeIp();” to ensure anonymous IP address collection (known as IP masking). In cases of IP anonymization, Google shortens IP addresses, anonymizing the last octet of the IP address for EU member states and other parties to the European Economic Area Agreement. Only in exceptional cases, the full IP address is sent to Google servers in the USA and shortened there. On behalf of the website provider, Google uses the IP address information and other data to assess your use of the website, collect reports on website activities for website operators, and provide other services related to website activity and internet usage to the website provider. Google does not associate your IP address with any other data it holds. You can refuse the use of cookies by selecting the appropriate settings in your browser. However, please note that if you do this, you may not be able to use all the functions of the website.

Facebook Cookies
We use the audience and targeting feature provided by Facebook Inc. (1601 S. California Avenue, Palo Alto, CA 94304, USA).
Facebook Conversion Tracking Pixel
This tool allows us to track user actions after they are redirected to the provider’s website by clicking on an ad on Facebook. This way, we can examine the effectiveness of ads we place through this social network.

Sharing Tools

ROTA.RS uses sharing tools on its blog. Each share button on our blog contains an anonymous cookie via Addthis.com to make it easier for users to bookmark or share selected pages through popular social networks. These share cookies help us know which pages are being bookmarked or shared. You can learn more about this service on the privacy policy page of the AddThis service.

Acceptance of Cookie Use

When you first visit our website, you can choose whether to accept the use of cookies.

Changes to This Cookie Policy

ROTA may, if necessary, amend this cookie policy. This policy was developed in line with the latest update to the GDPR, which was adopted on April 27, 2016, and took effect on May 25, 2018. ROTA reserves the right to amend this cookie policy to comply with changes and additions to applicable laws and regulations. We will not explicitly inform our clients or website users of these changes. Instead, we recommend checking this page periodically to stay up-to-date with any changes to our company’s policy. If you believe that ROTA does not comply with this cookie usage policy, please contact us through our Contact page.